The BLVD is a brimmed hardshell hat with a structured outer, real stretch, and a patent-pending brim and fit system. This hat is like no other. It works great dressed up or down. The hardshell outer holds a sharp, clean profile; the stretch means it still fits like it was made for you. Add a patent pending 2-inch brim that contour to the exact shape of your head, and you have a hat with zero pretenses and plenty of Howley attitude.

Fits comfortably up to a 7 1/2 hat size. Airflow lined for all-day comfort, offered in Black and Air Force Blue. Handsewn in the USA of American made materials.

The patent-pending brim and fit system

The BLVD's brim and fit system are patent-pending and engineered together. The brim is built into the hat rather than tacked on, and the fit system lets a single size adapt across a wide range of head shapes, comfortable up to a 7 1/2 hat size, so it holds its position without pinching and without the loose, sliding fit of a one-size knit.

Hardshell outer with stretch

A hardshell outer is what gives The BLVD its structure: it keeps a defined shape, which allows you to personalize your profile for a favorite fit. Just the right amount of stretch built makes it wearable all day. You get the clean lines of a structured brimmed hat, with the comfort of a soft winter hat, a combination never seen before.

2-inch brim, airflow lined

The 2 inch brim is easy to live with. Shade your eyes and shed the weather! Real coverage protecting you from sun, wind, and weather while keeping a close, sharp profile. Inside, the airflow lining circulates air and manages moisture, so The BLVD stays comfortable moving from cold air into a warm room.

Sizing, colors, and Made in USA

The BLVD comes in one size , comfortable up to a 7 1/2 hat size, thanks to the fit system , in Black and Air Force Blue. Handsewn in the USA from American made materials.

Frequently Asked Questions

What size head does The BLVD fit?

One size, built around a patent-pending fit system that sits comfortably up to a 7 1/2 hat size.

How big is the brim?

Two inches profile. Patent-pending brim engineered to provide a new fitting mechanism, resulting in a perfect fit every time.

What is a hardshell hat with stretch?

This hat is sewn with a smooth outer shell. It holds its shape while providing ample stretch, so it gives where your head needs it. You get a clean profile without any stiffness.

What colors is The BLVD available in?

Black and Air Force Blue.

How is The BLVD different from The Boss Howley?

The BLVD uses a hardshell outer with stretch, a 2-inch brim, and a one-size fit system. The Boss Howley is built on Polartec fleece with a choice of 2 or 3-inch brim in Standard and Bull sizes.

Where is it made and is it guaranteed?

Handsewn in the USA of American made materials. This hat is not eligible for our lifetime guarantee.